Glossary
Terms used in this reference, connected to practical guides.
- Asset sponsor
The accountable business leader who proposes and supports a defined monetization initiative.
Read the related guide- Release gate
A documented internal decision authorizing a particular stage of disclosure or delivery.
Read the related guide- External licensing
A grant of defined use rights to another organization, distinct from internal analytics value.
Read the related guide- Delivery obligation
A commitment to provide, update, secure or support an agreed dataset or service.
Read the related guide- Stop condition
A pre-agreed reason to pause or end a pilot rather than continue spending.
Read the related guide